a "BRAND" fashion store made of white flowers in the middle of the street, decorated like a Christmas gift with large red ribbons and a giant bow wrapping the structure, soft snow covering the floral surfaces, gentle snowfall in the scene, warm glowing holiday lights integrated into the building, people walking around and admiring it, Parisian building style, winter atmosphere, fashion photography, Architectural Digest quality photo, super detailed, hyper realistic, hyper details, volumetric light, soft volumetric fog, frosted floral textures, magical holiday aesthetic, elegant and surreal Christmas mood